Hoping to appear relevant, businesses love to invoke AI in their marketing every chance they get — but not everyone is impressed. When the hype gets out of control, facts get lost in the haze and the real promise of artificial intelligence regresses into a sci-fi version of snake oil.As a result, companies — including those most likely to benefit from AI-driven solutions — … [Read more...] about Selling AI? Here’s How To Stand Out From The Noisy Marketing Hype
Marketing
Neural Network Generates Fake Startups. Hilarity Ensues.
Top-tier branding agencies can run you $50,000 or more for a project. For bootstrapped entrepreneurs looking for a new name, tagline, and logo for your startups, this pricing can seem nuts. Naming is also a rather contentious affair, requiring you to balance co-founder preferences, customer opinions, and the unpredictable whims of domain squatters who may be hogging your … [Read more...] about Neural Network Generates Fake Startups. Hilarity Ensues.
From Gloom to Glam: The Evolution Of Facebook Messenger Chatbots
Good things come to those who wait, but sometimes you have to ride out rainstorms to get your rainbows. In 2011, Facebook launched its Messenger platform and people gladly hopped in, forming an active community of around 600 million chatty humans by 2015. In April 2016, the social network opened Messenger to chatbots, conversational software programs driven by algorithmic … [Read more...] about From Gloom to Glam: The Evolution Of Facebook Messenger Chatbots
AI Entrepreneurs Say “Faux AI Hype” Hurts Sales & Marketing Efforts
The public is riveted by artificial intelligence, but most people don’t have a clue what “AI” actually is. Media hype and populist stories confuse rather than clarify. How does popular perception impact the vast array of Silicon Valley companies building actual AI products and services? We spoke to leading entrepreneurs and executives to learn their unique challenges with … [Read more...] about AI Entrepreneurs Say “Faux AI Hype” Hurts Sales & Marketing Efforts
Balancing Machine Learning And Human Intuition In The Travel Industry
Travel planning is incredibly stressful. Between researching options, paying for bookings, and organizing your itinerary, you may also have to contend with the risk of being beaten and dragged off planes.Machine intelligence can alleviate some of the pain points for both you and the travel companies you book with. Perhaps no one knows this better than Giorgos Zacharia, CTO … [Read more...] about Balancing Machine Learning And Human Intuition In The Travel Industry
The Future Of Visual Intelligence For Brands
Ever since neural networks began their renewed renaissance in 2012, computer vision has been a ripe field of study and innovation for AI researchers and a fruitful area of applied AI for enterprises. Deep learning enables incredible feats of machine vision, such as classifying image subjects at human parity and dynamically generating completely new imagery.Brands have … [Read more...] about The Future Of Visual Intelligence For Brands
5 Secrets Your Tweets Reveal About You
Big data firms like Cambridge Analytica made headlines when they claimed to sway Election 2016 results by deducing personality traits from social media profiles and third-party data firms and serving highly manipulative ads to sway public opinion. Leveraging a trove of data points - such as your shopping habits, magazine subscriptions, Facebook likes, and up to 5000 other … [Read more...] about 5 Secrets Your Tweets Reveal About You
How 26 Top Marketing Executives Use Artificial Intelligence
Artificial intelligence is rapidly transforming all digital industries and marketing is no exception. We asked 26 top marketing executives and entrepreneurs to share how they’ve leveraged A.I. and machine learning technologies to improve their products, simplify their customers’ lives, and address the top pain points in the industry.1. Eric Stahl, SVP at … [Read more...] about How 26 Top Marketing Executives Use Artificial Intelligence
How AI Can Solve The Top 3 Pain Points In Marketing
3,874. That’s how many companies are featured on Scott Brinker’s behemoth 2016 Marketing Technology Landscape Supergraphic, which drives home the challenge of navigating the marketing industry."Marketing has the unique challenge of not having a typical stack or process. If you look into any Fortune 500 company, they will have hundreds of products that they are … [Read more...] about How AI Can Solve The Top 3 Pain Points In Marketing
A Brief Introduction To Marketing Technology
To understand modern marketing challenges, you must understand the tools marketers use every day. We've put together a brief introduction to get you up to speed on enterprise marketing technology and commonly faced issues.The Core Enterprise Marketing "Stack"Sean Zinsmeister, VP of Product Marketing at Infer, offers a simple overview of the three primary components of a … [Read more...] about A Brief Introduction To Marketing Technology