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The Best of Applied Artificial Intelligence, Machine Learning, Automation, Bots, Chatbots

Marketing

The Future Of Visual Intelligence For Brands

April 11, 2017 by Julia Bobak

Clarifai Brand Visual Intelligence

Ever since neural networks began their renewed renaissance in 2012, computer vision has been a ripe field of study and innovation for AI researchers and a fruitful area of applied AI for enterprises. Deep learning enables incredible feats of machine vision, such as classifying image subjects at human parity and dynamically generating completely new imagery.Brands have … [Read more...] about The Future Of Visual Intelligence For Brands

5 Secrets Your Tweets Reveal About You

March 19, 2017 by Mariya Yao

Big data firms like Cambridge Analytica made headlines when they claimed to sway Election 2016 results by deducing personality traits from social media profiles and third-party data firms and serving highly manipulative ads to sway public opinion. Leveraging a trove of data points - such as your shopping habits, magazine subscriptions, Facebook likes, and up to 5000 other … [Read more...] about 5 Secrets Your Tweets Reveal About You

How 26 Top Marketing Executives Use Artificial Intelligence

March 19, 2017 by Adelyn Zhou

How 26 Top Marketing Experts Executives Entrepreneurs Use Artificial Intelligence

Artificial intelligence is rapidly transforming all digital industries and marketing is no exception. We asked 26 top marketing executives and entrepreneurs to share how they’ve leveraged A.I. and machine learning technologies to improve their products, simplify their customers’ lives, and address the top pain points in the industry. … [Read more...] about How 26 Top Marketing Executives Use Artificial Intelligence

How AI Can Solve The Top 3 Pain Points In Marketing

March 17, 2017 by Mariya Yao

Marketing AI Technology

3,874. That’s how many companies are featured on Scott Brinker’s behemoth 2016 Marketing Technology Landscape Supergraphic, which drives home the challenge of navigating the marketing industry."Marketing has the unique challenge of not having a typical stack or process. If you look into any Fortune 500 company, they will have hundreds of products that they are … [Read more...] about How AI Can Solve The Top 3 Pain Points In Marketing

A Brief Introduction To Marketing Technology

March 17, 2017 by Adelyn Zhou

Marketing Technology Introduction

To understand modern marketing challenges, you must understand the tools marketers use every day. We've put together a brief introduction to get you up to speed on enterprise marketing technology and commonly faced issues.The Core Enterprise Marketing "Stack"Sean Zinsmeister, VP of Product Marketing at Infer, offers a simple overview of the three primary components of a … [Read more...] about A Brief Introduction To Marketing Technology

100 Best Bots For Brands & Businesses

March 15, 2017 by Mariya Yao

100 Best Bots For Brands & Businesses

You’d never expect Mark Zuckerberg, king of social networks, to publicly admit that “messaging is one of the few things that people do more than social networking,” but the evidence is now indisputable. In 2015, Business Insider reported that messaging apps overtook social networks in popularity.Since then, every major messaging product - from Messenger to iMessage, Slack … [Read more...] about 100 Best Bots For Brands & Businesses

What Salesforce Einstein Teaches Us About Enterprise AI 

February 19, 2017 by Mariya Yao

Salesforce Einstein Richard Socher Interview

Every business has customers. Every customer needs care. That’s why CRM is so critical to enterprises, but between incomplete data and clunky workflows, sales and marketing operations at most companies are less-than-optimal.At the same time, companies who aren’t Google or Facebook don’t have the billion dollar R&D budgets to build out A.I. teams to take away our … [Read more...] about What Salesforce Einstein Teaches Us About Enterprise AI 

4 Critical Steps To Maximize Chatbot Retention & Engagement

December 9, 2016 by Mariya Yao

4 Critical Steps To Maximize Chatbot Retention & Engsagement

To survive, businesses need to find and engage customers. To go beyond survival and achieve success, they need to both grow an audience and retain customers over time. A post-mortem analysis of over a hundred failed companies found that the inability to identify the right market and genuinely connect with customers caused them to fold up and implode with a whimper. … [Read more...] about 4 Critical Steps To Maximize Chatbot Retention & Engagement

Can Bots Manipulate Public Opinion?

November 15, 2016 by Mariya Yao

Election Bots Malicious Bots

Crazy things happen when armies of chatbots execute algorithms designed to re-program your mind. Truth and reason lose their importance, internet trolls take on epic proportions, people get sucked into mindless discourse. Public opinion gets skewed, elections get rigged, and you wonder who’s really programming who.Consider this: AI has already beaten the very best … [Read more...] about Can Bots Manipulate Public Opinion?

7 Growth Strategies of Successful Chatbots

October 22, 2016 by Mariya Yao

chatbot growth secrets

Chatbots have captivated the tech world. Facebook, Google, Apple, Microsoft, Amazon, and IBM all heavily invest in conversational platforms. Thousands of developers, businesses, and brands build bots to engage users, but one fact is clear:Building bots is easy. Engaging users is not.According to Botanalytics, 40% of a bot’s users disengage after one interaction. With … [Read more...] about 7 Growth Strategies of Successful Chatbots

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