Marketing and advertising are some of the functional areas where AI is expected to drive the most ROI for enterprises. Unfortunately, the industry is moving so fast that it's challenging for both marketers and technologists to keep up with all the research advances, much less apply them to pressing business problems.To help you stay aware of the state-of-the-art AI … [Read more...] about Novel AI Approaches For Marketing & Advertising
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State-Of-The-Art Approaches to Attribution in Marketing
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we start by covering the important topic of marketing attribution and how … [Read more...] about State-Of-The-Art Approaches to Attribution in Marketing
How to Optimize Your Marketing & Advertising Campaigns with Advanced AI
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we describe approaches to optimize marketing and advertising campaigns to … [Read more...] about How to Optimize Your Marketing & Advertising Campaigns with Advanced AI
Cutting-Edge AI Research Techniques for Personalizing Your Customer Experience
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we cover how AI can help personalize the customer experience, leading to … [Read more...] about Cutting-Edge AI Research Techniques for Personalizing Your Customer Experience
Key AI Research Advances For Improving Marketing Analytics & Insights
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextWe cover the latest research papers in applying AI to common marketing analytic tasks like … [Read more...] about Key AI Research Advances For Improving Marketing Analytics & Insights
New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextAfter Generative Adversarial Networks (GANs) were introduced by Ian Goodfellow in 2014, a … [Read more...] about New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content
Novel AI Methods For Video Generation for Marketing & Advertising
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextAI algorithms can significantly increase the efficiency of the original content generation … [Read more...] about Novel AI Methods For Video Generation for Marketing & Advertising
AI Approaches For Text Generation In Marketing & Advertising Use Cases
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextCan AI help you write high converting copy for your advertising and marketing … [Read more...] about AI Approaches For Text Generation In Marketing & Advertising Use Cases
10 Leading Language Models For NLP In 2021
The introduction of transfer learning and pretrained language models in natural language processing (NLP) pushed forward the limits of language understanding and generation. Transfer learning and applying transformers to different downstream NLP tasks have become the main trend of the latest research advances.At the same time, there is a controversy in the NLP community … [Read more...] about 10 Leading Language Models For NLP In 2021
AAAI 2021: Top Research Papers With Business Applications
With a record high of 9034 research papers submitted to AAAI 2021 and an acceptance rate of 21%, a total of 1692 papers were presented at the conference. As usual, the Outstanding and Distinguished Papers awards were given to the papers exemplifying the highest standards in technical contribution and exposition. Of course, there were many more papers presented at the conference … [Read more...] about AAAI 2021: Top Research Papers With Business Applications