Author: mariya

Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)

As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Max Sklar, Head of Machine Learning Attribution at Foursquare. User attribution, especially between offline and online worlds, is a persistent challenge for marketers. Using novel machine learning techniques on top of Foursquare’s incredible data trove of consumers’ physical behavior, Max enables enterprise customers to identify when online campaigns have driven offline revenue and convert real-world foot traffic into long-term digital customers and social media fans. In this interview,...

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Transforming Industries By Combining AI & IoT (Interview With Kevin Scott, CTO of Microsoft)

As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Kevin Scott, Chief Technology Officer at Microsoft. As the CTO of Microsoft, Kevin drives the technology giant’s AI strategy and services. In this interview, he focuses on the intersection of AI and IoT and reveals how enterprises have successfully leverage the combination of these two emerging technologies to drive real business value. He also shares insights from his visits to industries ripe for disruption by AI and automation...

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To Infinity And Beyond With Pega’s Enterprise AI Solutions

Many businesses struggle with juggling different tools to improve marketing, customer service and operations. Pega allows enterprises to streamline and manage those tools with their new software suite, Pega Infinity, which leverages machine learning and robotic process automation (RPA).  At PegaWorld 2018, I sat down with three of Pega’s executives: Head of Marketing Ying Chen, Chief Technology Officer (CTO) Don Schuerman, and Director of Marketing of Decisioning Systems Matt Nolan, to discuss Pega Infinity and the company’s future plans.   Pega’s place in the market Ying Chen describes the Pega platform as “WordPress for Enterprise.” Just like how WordPress enables lay-people to...

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Building Ethical & Responsible AI Technologies (Interview with Rumman Chowdhury of Accenture)

As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Dr. Rumman Chowdhury, Global Lead for Responsible AI at Accenture, a leading global professional services company providing a range of strategy, consulting, technology & operations services and solutions. As a data scientist and social scientist, Rumman’s passion lies at the intersection of artificial intelligence and humanity. At Accenture, she drives the creation of responsible and ethical AI products for company clients. She has been honored as one of the BBC’s...

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Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)

As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Dr. Rob F. Walker, VP of Decisioning & Analytics at Pegasystems, a technology leader in cloud software for customer engagement and operational excellence. Dr. Rob F. Walker is one of the world’s foremost experts in omni-channel customer engagement and front-office decisioning. He’s responsible for the strategic direction and market share of the decision technology and related applications that power Pega’s enterprise solutions for customer relationship management (CRM) and business...

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