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Marketing

How To Do Bayesian A/B Testing At Scale

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If you’ve read my previous post, you already know why I think you should move to Bayesian A/B testing. In this post, I give a short overview over the statistical models behind Bayesian A/B tests, and present the ways we implemented them at Wix.com — where we deal with a massive scale of A/B tests.I wrote some practical examples in Python along this post. You can easily … [Read more...] about How To Do Bayesian A/B Testing At Scale

Why You Should Switch To Bayesian A/B Testing

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What is A/B Testing?Almost everyone hated learning statistics (well, maybe except some statisticians). With all those distributions and critical values that we needed to memorize, we just ended up with a headache. You might have swore not to ever touch the subject again; that is, until you had to analyze an A/B test.A/B testing is the “fun” name … [Read more...] about Why You Should Switch To Bayesian A/B Testing

How Can You Tell If Your Recommender System Is Any Good?

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It’s an exciting time to be working on recommender systems. Not only are they more relevant than ever before, with Facebook recently investing in a 12 trillion parameter model and Amazon estimating that 35% of their purchases come from recommendations, but there is a wealth of powerful, cutting edge techniques with code available for anyone to try.So the … [Read more...] about How Can You Tell If Your Recommender System Is Any Good?

Improving Diversity Through Recommendation Systems In Machine Learning and AI

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Every day you are being influenced by machine learning and AI recommendation algorithms. What you consume on social media through Facebook, Twitter, Instagram, the personalization you experience when you search, listen, or watch Google, Spotify, YouTube, what you discover using Airbnb and UberEATS, all of these products are powered by machine learning and AI recommender … [Read more...] about Improving Diversity Through Recommendation Systems In Machine Learning and AI

Explainable AI: Application of Shapely Values in Marketing Analytics

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Recently, I stumbled upon a white paper, which talked about the latest in AI applications in Marketing Analytics. It specifically talked about the application of XAI (Explainable AI) in marketing mix modelling [white paper]. This caught my attention and I started exploring more about three things: XAI, the current state of marketing analytics, and XAI’s potential applications … [Read more...] about Explainable AI: Application of Shapely Values in Marketing Analytics

Novel AI Approaches For Marketing & Advertising

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Marketing and advertising are some of the functional areas where AI is expected to drive the most ROI for enterprises. Unfortunately, the industry is moving so fast that it's challenging for both marketers and technologists to keep up with all the research advances, much less apply them to pressing business problems.To help you stay aware of the state-of-the-art AI … [Read more...] about Novel AI Approaches For Marketing & Advertising

State-Of-The-Art Approaches to Attribution in Marketing

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we start by covering the important topic of marketing attribution and how … [Read more...] about State-Of-The-Art Approaches to Attribution in Marketing

How to Optimize Your Marketing & Advertising Campaigns with Advanced AI

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we describe approaches to optimize marketing and advertising campaigns to … [Read more...] about How to Optimize Your Marketing & Advertising Campaigns with Advanced AI

Cutting-Edge AI Research Techniques for Personalizing Your Customer Experience

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we cover how AI can help personalize the customer experience, leading to … [Read more...] about Cutting-Edge AI Research Techniques for Personalizing Your Customer Experience

Key AI Research Advances For Improving Marketing Analytics & Insights

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextWe cover the latest research papers in applying AI to common marketing analytic tasks like … [Read more...] about Key AI Research Advances For Improving Marketing Analytics & Insights

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