Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)
As part of our AI For Growth executive education series, we interview top executives at leading...
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Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)
As part of our AI For Growth executive education series, we interview top executives at leading...
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7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI
The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old...
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14 Ways Machine Learning Can Boost Your Marketing
Marketing success depends on many factors. You need accurate consumer research to build your...
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Applied Artificial Intelligence: Book Launch At CES 2018
Adelyn, Marlene, and I had the honor of being invited to speak at CES 2018 about our book, Applied...
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Selling AI? Here’s How To Stand Out From The Noisy Marketing Hype
Hoping to appear relevant, businesses love to invoke AI in their marketing every chance they get —...
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Neural Network Generates Fake Startups. Hilarity Ensues.
Top-tier branding agencies can run you $50,000 or more for a project. For bootstrapped...
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From Gloom to Glam: The Evolution Of Facebook Messenger Chatbots
Good things come to those who wait, but sometimes you have to ride out rainstorms to get your...
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AI Entrepreneurs Say “Faux AI Hype” Hurts Sales & Marketing Efforts
The public is riveted by artificial intelligence, but most people don’t have a clue what “AI”...
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Balancing Machine Learning And Human Intuition In The Travel Industry
Travel planning is incredibly stressful. Between researching options, paying for bookings, and...
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The Future Of Visual Intelligence For Brands
Ever since neural networks began their renewed renaissance in 2012, computer vision has been a...
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10 Approaches To Tackling Consumer Marketing With AI
Consumer marketing is all about targeting individuals, knowing their personal preferences, and...
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The Essential Landscape of Enterprise AI Companies
Enterprise companies comprise a $3.4 trillion market worldwide of which an increasingly larger...
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5 Secrets Your Tweets Reveal About You
Big data firms like Cambridge Analytica made headlines when they claimed to sway Election 2016...
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How 26 Top Marketing Executives Use Artificial Intelligence
Artificial intelligence is rapidly transforming all digital industries and marketing is no...
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How AI Can Solve The Top 3 Pain Points In Marketing
3,874. That’s how many companies are featured on Scott Brinker’s behemoth 2016 Marketing...
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A Brief Introduction To Marketing Technology
To understand modern marketing challenges, you must understand the tools marketers use every day....
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100 Best Bots For Brands & Businesses
You’d never expect Mark Zuckerberg, king of social networks, to publicly admit that “messaging is...
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10 Major Brands Using IBM Watson
Watson captured the public imagination about artificial intelligence after defeating two world...
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What Salesforce Einstein Teaches Us About Enterprise AI
Every business has customers. Every customer needs care. That’s why CRM is so critical to...
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