What is AI Driven Personalization?What comes to your mind when you think of AI-driven personalization in retail and commerce?Do salespeople recognize you the minute you walk into the store and give recommendations based on your purchase history?Perhaps the dressing rooms are equipped with smart displays which show you complementary products to the outfits you've … [Read more...] about How To Successfully Use AI-Driven Personalization In Retail & E-Commerce
Retail & CPG
Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)
As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Max Sklar, Head of Machine Learning Attribution at Foursquare.User attribution, especially between offline and online worlds, is a persistent challenge for marketers. Using … [Read more...] about Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)
A Taste Of Tomorrow: How Food and Beverage Companies Leverage AI
People have become picky eaters. Our ancestors ate whatever they could forage, but modern day Homo Sapiens expect gourmet meals at street food prices on demand. Consumers prefer fast, affordable, healthy, and delicious. To meet fickle consumer tastes, food and beverage (F&B) companies look to artificial intelligence to help them scale new products and stay profitable. … [Read more...] about A Taste Of Tomorrow: How Food and Beverage Companies Leverage AI
From Gloom to Glam: The Evolution Of Facebook Messenger Chatbots
Good things come to those who wait, but sometimes you have to ride out rainstorms to get your rainbows. In 2011, Facebook launched its Messenger platform and people gladly hopped in, forming an active community of around 600 million chatty humans by 2015. In April 2016, the social network opened Messenger to chatbots, conversational software programs driven by algorithmic … [Read more...] about From Gloom to Glam: The Evolution Of Facebook Messenger Chatbots
Balancing Machine Learning And Human Intuition In The Travel Industry
Travel planning is incredibly stressful. Between researching options, paying for bookings, and organizing your itinerary, you may also have to contend with the risk of being beaten and dragged off planes.Machine intelligence can alleviate some of the pain points for both you and the travel companies you book with. Perhaps no one knows this better than Giorgos Zacharia, CTO … [Read more...] about Balancing Machine Learning And Human Intuition In The Travel Industry
These 12 AI Companies Are Transforming Retail & E-Commerce
Retail e-commerce is one of the biggest revenue making sectors of the enterprise and if you don’t know that already take a quick look at Alibaba and Amazon. Online shopping is yet another sector that is slowly and surely being transformed by AI and scientific breakthroughs have opened the doors for vast amounts of data to be leveraged in the retail market. This big data makes … [Read more...] about These 12 AI Companies Are Transforming Retail & E-Commerce
The Art Of Conversational Luxury
Conversational commerce is the buzz word du jour of Silicon Valley, Madison Avenue, and Wall Street, but the concept is as ancient as mankind. We have traded with each other since Homo Sapiens emerged as a species approximately 200,000 years ago. My harvest for your game. My loyalty for your protection.How were these exchanges conducted? By conversation.While spoken … [Read more...] about The Art Of Conversational Luxury