This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we start by covering the important topic of marketing attribution and how … [Read more...] about State-Of-The-Art Approaches to Attribution in Marketing
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Who Is Your Golden Goose? Learn With Cohort Analysis
Customer segmentation is the technique of diving customers into groups based on their purchase patterns to identify who are the most profitable groups. In segmenting customers, various criteria can also be used depending on the market such as geographic, demographic characteristics or behavior bases. This technique assumes that groups with different features require different … [Read more...] about Who Is Your Golden Goose? Learn With Cohort Analysis
Recommendation Systems in the Real World
Too few choices are bad but too many choices can lead to paralysisHave you heard about the famous Jam Experiment? In 2000, psychologists Sheena Iyengar and Mark Lepper from Columbia and Stanford University presented a study based on their field experiment. On a regular day, consumers shopping at an upscale grocery store at a local food market were presented with a tasting … [Read more...] about Recommendation Systems in the Real World
The Remarkable World of Recommender Systems
A lot of times, people don't know what they want until you show it to them - Steve JobsHere is an excerpt from the book The Long Tail by Chris Anderson: “In 1988, a British mountain climber named Joe Simpson wrote a book called ‘Touching the Void’, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon … [Read more...] about The Remarkable World of Recommender Systems
Better Sentiment Analysis with BERT
Imagine you have a bot answering your clients, and you want to make it sound a little bit more natural, more human.To achieve that, you have to make the answers more personalized. One way to learn more about the customers you’re talking to is to analyze the polarity of their answers. By polarity here I mean detecting if the sentence (or group of sentences) is written with … [Read more...] about Better Sentiment Analysis with BERT
A Friendly Introduction to Data-Driven Marketing for Business Leaders
IntroductionMarketing attribution has been around for many years, and as the number of available advertising channels continues to shift and expand, so do the strategies employed by teams to leverage those channels.In this blog post, I want to dive deep specifically into using machine learning models as opposed to heuristic models for marketing attribution across … [Read more...] about A Friendly Introduction to Data-Driven Marketing for Business Leaders
Top 7 Computer Vision Applications in Marketing
Computer vision (CV) has evolved tremendously over the years, adding exciting capabilities to the field of marketing. Using artificial intelligence and machine learning, this technology enables computers to gain a visual understanding of the world. Much like how people use their eyes and brains to make sense of their surroundings, computer vision can scan images and translate … [Read more...] about Top 7 Computer Vision Applications in Marketing
How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations
The key success factor of your customer experience personalization comes from the effectiveness of your recommender system. How well can you predict what each of your customers is willing to buy when they go to your website or enter your shop?In this article, we want to share with you some of the Netflix’s approaches to building a successful recommender system. Netflix is a … [Read more...] about How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations
How To Successfully Use AI-Driven Personalization In Retail & E-Commerce
What is AI Driven Personalization?What comes to your mind when you think of AI-driven personalization in retail and commerce?Do salespeople recognize you the minute you walk into the store and give recommendations based on your purchase history?Perhaps the dressing rooms are equipped with smart displays which show you complementary products to the outfits you've … [Read more...] about How To Successfully Use AI-Driven Personalization In Retail & E-Commerce
New Approaches For Leveraging NLP in Marketing & Advertising
Natural Language Processing (NLP) is one of the longest-standing areas of AI research. The idea of being able to speak to a computer and be understood, whether verbally or in writing, has been around for as long as the idea of artificial intelligence.These days, NLP has gone far beyond being merely a better input method - we’re able to use machine learning algorithms to … [Read more...] about New Approaches For Leveraging NLP in Marketing & Advertising