Traditional marketing tools lack the flexibility, scalability, and comprehensiveness to address many of the challenges faced by modern companies. With growing digitization and an always-online audience, more marketing teams now require artificial intelligence (AI) to stay competitive.Before rushing to hire a data science team, you need to evaluate the third-party AI … [Read more...] about These 10 Companies Are Transforming Marketing With AI
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8 AI Companies Generating Creative Advertising Content
AI Models Generated by Rosebud AIAfter the introduction of Generative Adversarial Networks (GANs) in 2014, a whole new era for AI image synthesis began. The latest GAN architectures can generate high-resolution, realistic, and colorful images that are almost impossible to distinguish from the real photographs. So, why spend time on exhausting and expensive photoshoots and … [Read more...] about 8 AI Companies Generating Creative Advertising Content
5 Ways To Leverage AI Research In Marketing & Advertising
Today, Artificial Intelligence (AI) can drive effective solutions to lots of marketing challenges. It can help you optimize your advertising budget, personalize your customers’ experience, suggest the most accurate attribution model, boost your marketing analytics, and even generate original brand content, including images and advertising slogans.However, AI is evolving so … [Read more...] about 5 Ways To Leverage AI Research In Marketing & Advertising
Who Is Your Golden Goose? Learn With Cohort Analysis
Customer segmentation is the technique of diving customers into groups based on their purchase patterns to identify who are the most profitable groups. In segmenting customers, various criteria can also be used depending on the market such as geographic, demographic characteristics or behavior bases. This technique assumes that groups with different features require different … [Read more...] about Who Is Your Golden Goose? Learn With Cohort Analysis
Recommendation Systems in the Real World
Too few choices are bad but too many choices can lead to paralysisHave you heard about the famous Jam Experiment? In 2000, psychologists Sheena Iyengar and Mark Lepper from Columbia and Stanford University presented a study based on their field experiment. On a regular day, consumers shopping at an upscale grocery store at a local food market were presented with a tasting … [Read more...] about Recommendation Systems in the Real World
The Remarkable World of Recommender Systems
A lot of times, people don't know what they want until you show it to them - Steve JobsHere is an excerpt from the book The Long Tail by Chris Anderson: “In 1988, a British mountain climber named Joe Simpson wrote a book called ‘Touching the Void’, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon … [Read more...] about The Remarkable World of Recommender Systems
Better Sentiment Analysis with BERT
Imagine you have a bot answering your clients, and you want to make it sound a little bit more natural, more human.To achieve that, you have to make the answers more personalized. One way to learn more about the customers you’re talking to is to analyze the polarity of their answers. By polarity here I mean detecting if the sentence (or group of sentences) is written with … [Read more...] about Better Sentiment Analysis with BERT
A Friendly Introduction to Data-Driven Marketing for Business Leaders
IntroductionMarketing attribution has been around for many years, and as the number of available advertising channels continues to shift and expand, so do the strategies employed by teams to leverage those channels.In this blog post, I want to dive deep specifically into using machine learning models as opposed to heuristic models for marketing attribution across … [Read more...] about A Friendly Introduction to Data-Driven Marketing for Business Leaders
Top 7 Computer Vision Applications in Marketing
Computer vision (CV) has evolved tremendously over the years, adding exciting capabilities to the field of marketing. Using artificial intelligence and machine learning, this technology enables computers to gain a visual understanding of the world. Much like how people use their eyes and brains to make sense of their surroundings, computer vision can scan images and translate … [Read more...] about Top 7 Computer Vision Applications in Marketing
How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations
The key success factor of your customer experience personalization comes from the effectiveness of your recommender system. How well can you predict what each of your customers is willing to buy when they go to your website or enter your shop?In this article, we want to share with you some of the Netflix’s approaches to building a successful recommender system. Netflix is a … [Read more...] about How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations