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Marketing

New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content

May 22, 2021 by Mariya Yao

image generation with AI

This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextAfter Generative Adversarial Networks (GANs) were introduced by Ian Goodfellow in 2014, a … [Read more...] about New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content

Novel AI Methods For Video Generation for Marketing & Advertising

May 22, 2021 by Mariya Yao

video generation

This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextAI algorithms can significantly increase the efficiency of the original content generation … [Read more...] about Novel AI Methods For Video Generation for Marketing & Advertising

AI Approaches For Text Generation In Marketing & Advertising Use Cases

May 22, 2021 by Mariya Yao

text generation with AI

This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextCan AI help you write high converting copy for your advertising and marketing … [Read more...] about AI Approaches For Text Generation In Marketing & Advertising Use Cases

These 10 Companies Are Transforming Marketing With AI

June 8, 2020 by Kate Koidan

marketing AI companies

Traditional marketing tools lack the flexibility, scalability, and comprehensiveness to address many of the challenges faced by modern companies. With growing digitization and an always-online audience, more marketing teams now require artificial intelligence (AI) to stay competitive.Before rushing to hire a data science team, you need to evaluate the third-party AI … [Read more...] about These 10 Companies Are Transforming Marketing With AI

8 AI Companies Generating Creative Advertising Content

June 8, 2020 by Kate Koidan

AI creating content

AI Models Generated by Rosebud AIAfter the introduction of Generative Adversarial Networks (GANs) in 2014, a whole new era for AI image synthesis began. The latest GAN architectures can generate high-resolution, realistic, and colorful images that are almost impossible to distinguish from the real photographs. So, why spend time on exhausting and expensive photoshoots and … [Read more...] about 8 AI Companies Generating Creative Advertising Content

5 Ways To Leverage AI Research In Marketing & Advertising

April 23, 2020 by Mariya Yao

AI research for Marketing

Today, Artificial Intelligence (AI) can drive effective solutions to lots of marketing challenges. It can help you optimize your advertising budget, personalize your customers’ experience, suggest the most accurate attribution model, boost your marketing analytics, and even generate original brand content, including images and advertising slogans.However, AI is evolving so … [Read more...] about 5 Ways To Leverage AI Research In Marketing & Advertising

Who Is Your Golden Goose? Learn With Cohort Analysis

February 5, 2020 by Jiwon Jeong

customer segmentation

Customer segmentation is the technique of diving customers into groups based on their purchase patterns to identify who are the most profitable groups. In segmenting customers, various criteria can also be used depending on the market such as geographic, demographic characteristics or behavior bases. This technique assumes that groups with different features require different … [Read more...] about Who Is Your Golden Goose? Learn With Cohort Analysis

Recommendation Systems in the Real World

January 29, 2020 by Parul Pandey

recommender system

Too few choices are bad but too many choices can lead to paralysisHave you heard about the famous Jam Experiment? In 2000, psychologists Sheena Iyengar and Mark Lepper from Columbia and Stanford University presented a study based on their field experiment. On a regular day, consumers shopping at an upscale grocery store at a local food market were presented with a tasting … [Read more...] about Recommendation Systems in the Real World

The Remarkable World of Recommender Systems

January 29, 2020 by Parul Pandey

recommender systems

A lot of times, people don't know what they want until you show it to them - Steve JobsHere is an excerpt from the book The Long Tail by Chris Anderson: “In 1988, a British mountain climber named Joe Simpson wrote a book called ‘Touching the Void’, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon … [Read more...] about The Remarkable World of Recommender Systems

Better Sentiment Analysis with BERT

January 28, 2020 by Marion Valette

sentiment analysis

Imagine you have a bot answering your clients, and you want to make it sound a little bit more natural, more human.To achieve that, you have to make the answers more personalized. One way to learn more about the customers you’re talking to is to analyze the polarity of their answers. By polarity here I mean detecting if the sentence (or group of sentences) is written with … [Read more...] about Better Sentiment Analysis with BERT

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