You’d never expect Mark Zuckerberg, king of social networks, to publicly admit that “messaging is one of the few things that people do more than social networking,” but the evidence is now indisputable. In 2015, Business Insider reported that messaging apps overtook social networks in popularity.Since then, every major messaging product - from Messenger to iMessage, Slack … [Read more...] about 100 Best Bots For Brands & Businesses
Marketing
What Salesforce Einstein Teaches Us About Enterprise AI
Every business has customers. Every customer needs care. That’s why CRM is so critical to enterprises, but between incomplete data and clunky workflows, sales and marketing operations at most companies are less-than-optimal.At the same time, companies who aren’t Google or Facebook don’t have the billion dollar R&D budgets to build out A.I. teams to take away our … [Read more...] about What Salesforce Einstein Teaches Us About Enterprise AI
4 Critical Steps To Maximize Chatbot Retention & Engagement
To survive, businesses need to find and engage customers. To go beyond survival and achieve success, they need to both grow an audience and retain customers over time. A post-mortem analysis of over a hundred failed companies found that the inability to identify the right market and genuinely connect with customers caused them to fold up and implode with a whimper. … [Read more...] about 4 Critical Steps To Maximize Chatbot Retention & Engagement
Can Bots Manipulate Public Opinion?
Crazy things happen when armies of chatbots execute algorithms designed to re-program your mind. Truth and reason lose their importance, internet trolls take on epic proportions, people get sucked into mindless discourse. Public opinion gets skewed, elections get rigged, and you wonder who’s really programming who.Consider this: AI has already beaten the very best … [Read more...] about Can Bots Manipulate Public Opinion?
7 Growth Strategies of Successful Chatbots
Chatbots have captivated the tech world. Facebook, Google, Apple, Microsoft, Amazon, and IBM all heavily invest in conversational platforms. Thousands of developers, businesses, and brands build bots to engage users, but one fact is clear:Building bots is easy. Engaging users is not.According to Botanalytics, 40% of a bot’s users disengage after one interaction. With … [Read more...] about 7 Growth Strategies of Successful Chatbots
50 Innovative Ways Brands Use Chatbots
Chatbots & messaging are the future of marketing. MIT’s ELIZA pioneered the revolution in the 1960s and Siri took the trend mainstream in 2011. Now chatbots are used by brands in every industry to go beyond passive advertisements and engage customers with interactive conversations.What are chatbots, exactly? A chatbot is a conversational computer program that customers … [Read more...] about 50 Innovative Ways Brands Use Chatbots
Bot Discovery & Virality Lessons From Kik CEO Ted Livingston
We recently caught up with Ted Livingston, CEO of Kik, at the Talkabot Conference in Austin, TX and got his key lessons for bot discovery and virality.Kik started working on bots two years before they suddenly became cool in 2016. The platform is the first to pioneer many social bot discovery and virality features for bot developers that don't exist on any other messaging … [Read more...] about Bot Discovery & Virality Lessons From Kik CEO Ted Livingston