• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Menu ItemTopbots logo
  • Topics
    • Computer Vision
    • Conversational AI
    • Infrastructure
    • Natural Language Processing
    • HR & Recruiting
    • Marketing
    • Research Summaries
    • Technical Guides
    • Applied AI
  • AI Research
  • Login
TOPBOTS Logo

TOPBOTS

The Best of Applied Artificial Intelligence, Machine Learning, Automation, Bots, Chatbots

Marketing

Single-Touch Marketing Attribution Models: A Comprehensive Guide

June 4, 2019 by Alfrick Opidi

In today’s expansive and dynamic digital economy, customers usually follow a complicated and multilayered approach before they finally convert into a sale or lead. For a prospect to become a customer, they usually make interactions with a wide range of digital touchpoints - paid advertisements, social media posts, email messages, and many other channels.This multitouch … [Read more...] about Single-Touch Marketing Attribution Models: A Comprehensive Guide

The Most Important Data Science Tool for Market and Customer Segmentation

May 22, 2019 by Tern Poh Lim

customer segmentation

Market and customer segmentation are some of the most important tasks in any company. The segmentation done will influence marketing and sales decisions, and potentially the survival of a company.Surprisingly, despite the advance in machine learning, few marketers are using such technology to augment their all-important market and customer segmentation efforts.In this … [Read more...] about The Most Important Data Science Tool for Market and Customer Segmentation

Sentiment Analysis: Types, Tools, and Use Cases

May 14, 2019 by Kateryna Lytvynova

sentiment analysis

What do you do before purchasing something that costs more than a pack of gum? Whether you want to treat yourself to new sneakers, a laptop, or an overseas tour, processing an order without checking out similar products or offers and reading reviews doesn’t make much sense any more. Thanks to comment sections on eCommerce sites, social nets, review platforms, or dedicated … [Read more...] about Sentiment Analysis: Types, Tools, and Use Cases

How To Differentiate Your Enterprise AI Technology With Content Marketing

November 3, 2018 by Mariya Yao

Enterprise software has gotten more complex, and so has the enterprise buyer’s journey. Add the terms “AI” or “machine learning” into the mix, and you're likely add even more confusion for your customer.According to research firm CEB, only 14% of buyers can differentiate the value proposition between multiple competitive solutions. When everyone also advertises they "use … [Read more...] about How To Differentiate Your Enterprise AI Technology With Content Marketing

11 Powerful AI Tools You Can Use To Upgrade Your Customer Experience

August 6, 2018 by Mariya Yao

artificial intelligence customer service agent

After enjoying years of steady growth, your business suddenly sees your customer satisfaction scores sinking. What happened?When you investigate, you find that your customer support team is simply not keeping up with the volume of requests that they’re receiving. Customers have to wait two or more days for a first response, and they’re voicing their discontent in growing … [Read more...] about 11 Powerful AI Tools You Can Use To Upgrade Your Customer Experience

Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)

June 25, 2018 by Mariya Yao

Max Sklar Foursquare Marketing Attribution Machine Learning

As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Max Sklar, Head of Machine Learning Attribution at Foursquare.User attribution, especially between offline and online worlds, is a persistent challenge for marketers. Using … [Read more...] about Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)

Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)

May 30, 2018 by Mariya Yao

Rob Walker Pegasystems Driving Customer Engagement And Transparency With AI

As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Dr. Rob F. Walker, VP of Decisioning & Analytics at Pegasystems, a technology leader in cloud software for customer engagement and operational excellence.Dr. Rob F. … [Read more...] about Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)

7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI

March 20, 2018 by Mariya Yao

B2B Influencer Content Strategy In AI Marketing Sales

The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a "machine learning" platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message above the din. To successfully stand out in a crowded market, creative marketers … [Read more...] about 7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI

14 Ways Machine Learning Can Boost Your Marketing

February 28, 2018 by Mariya Yao

Machine Learning For Marketing Automation Performance Operations

Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near mystical ability to intuit how people will weigh your message against those of your fiercest competitors. In the digital age, marketers can't win without mastering data, … [Read more...] about 14 Ways Machine Learning Can Boost Your Marketing

Applied Artificial Intelligence: Book Launch At CES 2018

February 14, 2018 by Mariya Yao

Applied Artificial Intelligence: A Handbook For Business Leaders CES 2018 Gary's Book Club Launch Onstage

Adelyn, Marlene, and I had the honor of being invited to speak at CES 2018 about our book, Applied Artificial Intelligence: A Handbook For Business Leaders. Other authors featured in our cohort this year included John Grisham and Stephen Wolfram. In the past, Deepak Chopra and Alexis Ohanian have spoken on stage about their work.Geez, no pressure...We were … [Read more...] about Applied Artificial Intelligence: Book Launch At CES 2018

  1. «
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. »
« Previous Page
Next Page »

Primary Sidebar

Learn Applied AI

We create and source the best content about applied artificial intelligence for business. Be the FIRST to understand and apply technical breakthroughs to your enterprise.

Follow us

  • facebook
  • twitter
  • youtube

POPULAR ARTICLES

NeurIPS 2021 – 10 Papers You Shouldn’t Miss

A Guide To Knowledge Graphs

Why Graph Theory Is Cooler Than You Thought

10 Leading Language Models For NLP In 2021

BERT Inner Workings

Pretrain Transformers Models in PyTorch Using Hugging Face Transformers

More Articles

Topics

  • Bots

  • Brands

  • Business

  • China

  • Commerce

  • Computer Vision

  • Conversational AI

  • Customer Service

  • Cybersecurity

  • Data Science & Engineering

  • Design

  • Education

  • Ethics & Safety

  • Finance

  • Gaming

  • Healthcare

  • HR & Recruiting

  • Infrastructure

  • Leadership & Management

  • Manufacturing

  • Marketing

  • Natural Language Processing

  • Reinforcement Learning

  • Research

  • Retail & CPG

  • Society

  • Technical Guide

  • Technology

Footer

About TOPBOTS

  • Expert Contributors
  • Terms of Service & Privacy Policy
  • Contact TOPBOTS

Copyright © 2022 TOPBOTS