As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Max Sklar, Head of Machine Learning Attribution at Foursquare.User attribution, especially between offline and online worlds, is a persistent challenge for marketers. Using … [Read more...] about Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)
Marketing
Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)
As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Dr. Rob F. Walker, VP of Decisioning & Analytics at Pegasystems, a technology leader in cloud software for customer engagement and operational excellence.Dr. Rob F. … [Read more...] about Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)
7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI
The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a "machine learning" platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message above the din. To successfully stand out in a crowded market, creative marketers … [Read more...] about 7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI
14 Ways Machine Learning Can Boost Your Marketing
Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near mystical ability to intuit how people will weigh your message against those of your fiercest competitors. In the digital age, marketers can't win without mastering data, … [Read more...] about 14 Ways Machine Learning Can Boost Your Marketing
Applied Artificial Intelligence: Book Launch At CES 2018
Adelyn, Marlene, and I had the honor of being invited to speak at CES 2018 about our book, Applied Artificial Intelligence: A Handbook For Business Leaders. Other authors featured in our cohort this year included John Grisham and Stephen Wolfram. In the past, Deepak Chopra and Alexis Ohanian have spoken on stage about their work.Geez, no pressure...We were … [Read more...] about Applied Artificial Intelligence: Book Launch At CES 2018
Selling AI? Here’s How To Stand Out From The Noisy Marketing Hype
Hoping to appear relevant, businesses love to invoke AI in their marketing every chance they get — but not everyone is impressed. When the hype gets out of control, facts get lost in the haze and the real promise of artificial intelligence regresses into a sci-fi version of snake oil.As a result, companies — including those most likely to benefit from AI-driven solutions — … [Read more...] about Selling AI? Here’s How To Stand Out From The Noisy Marketing Hype
Neural Network Generates Fake Startups. Hilarity Ensues.
Top-tier branding agencies can run you $50,000 or more for a project. For bootstrapped entrepreneurs looking for a new name, tagline, and logo for your startups, this pricing can seem nuts. Naming is also a rather contentious affair, requiring you to balance co-founder preferences, customer opinions, and the unpredictable whims of domain squatters who may be hogging your … [Read more...] about Neural Network Generates Fake Startups. Hilarity Ensues.
From Gloom to Glam: The Evolution Of Facebook Messenger Chatbots
Good things come to those who wait, but sometimes you have to ride out rainstorms to get your rainbows. In 2011, Facebook launched its Messenger platform and people gladly hopped in, forming an active community of around 600 million chatty humans by 2015. In April 2016, the social network opened Messenger to chatbots, conversational software programs driven by algorithmic … [Read more...] about From Gloom to Glam: The Evolution Of Facebook Messenger Chatbots
AI Entrepreneurs Say “Faux AI Hype” Hurts Sales & Marketing Efforts
The public is riveted by artificial intelligence, but most people don’t have a clue what “AI” actually is. Media hype and populist stories confuse rather than clarify. How does popular perception impact the vast array of Silicon Valley companies building actual AI products and services? We spoke to leading entrepreneurs and executives to learn their unique challenges with … [Read more...] about AI Entrepreneurs Say “Faux AI Hype” Hurts Sales & Marketing Efforts
Balancing Machine Learning And Human Intuition In The Travel Industry
Travel planning is incredibly stressful. Between researching options, paying for bookings, and organizing your itinerary, you may also have to contend with the risk of being beaten and dragged off planes.Machine intelligence can alleviate some of the pain points for both you and the travel companies you book with. Perhaps no one knows this better than Giorgos Zacharia, CTO … [Read more...] about Balancing Machine Learning And Human Intuition In The Travel Industry