In today’s expansive and dynamic digital economy, customers usually follow a complicated and multilayered approach before they finally convert into a sale or lead. For a prospect to become a customer, they usually make interactions with a wide range of digital touchpoints - paid advertisements, social media posts, email messages, and many other channels.This multitouch … [Read more...] about Single-Touch Marketing Attribution Models: A Comprehensive Guide
Marketing
The Most Important Data Science Tool for Market and Customer Segmentation
Market and customer segmentation are some of the most important tasks in any company. The segmentation done will influence marketing and sales decisions, and potentially the survival of a company.Surprisingly, despite the advance in machine learning, few marketers are using such technology to augment their all-important market and customer segmentation efforts.In this … [Read more...] about The Most Important Data Science Tool for Market and Customer Segmentation
Sentiment Analysis: Types, Tools, and Use Cases
What do you do before purchasing something that costs more than a pack of gum? Whether you want to treat yourself to new sneakers, a laptop, or an overseas tour, processing an order without checking out similar products or offers and reading reviews doesn’t make much sense any more. Thanks to comment sections on eCommerce sites, social nets, review platforms, or dedicated … [Read more...] about Sentiment Analysis: Types, Tools, and Use Cases
How To Differentiate Your Enterprise AI Technology With Content Marketing
Enterprise software has gotten more complex, and so has the enterprise buyer’s journey. Add the terms “AI” or “machine learning” into the mix, and you're likely add even more confusion for your customer.According to research firm CEB, only 14% of buyers can differentiate the value proposition between multiple competitive solutions. When everyone also advertises they "use … [Read more...] about How To Differentiate Your Enterprise AI Technology With Content Marketing
11 Powerful AI Tools You Can Use To Upgrade Your Customer Experience
After enjoying years of steady growth, your business suddenly sees your customer satisfaction scores sinking. What happened?When you investigate, you find that your customer support team is simply not keeping up with the volume of requests that they’re receiving. Customers have to wait two or more days for a first response, and they’re voicing their discontent in growing … [Read more...] about 11 Powerful AI Tools You Can Use To Upgrade Your Customer Experience
Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)
As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Max Sklar, Head of Machine Learning Attribution at Foursquare.User attribution, especially between offline and online worlds, is a persistent challenge for marketers. Using … [Read more...] about Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)
Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)
As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Dr. Rob F. Walker, VP of Decisioning & Analytics at Pegasystems, a technology leader in cloud software for customer engagement and operational excellence.Dr. Rob F. … [Read more...] about Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)
7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI
The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a "machine learning" platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message above the din. To successfully stand out in a crowded market, creative marketers … [Read more...] about 7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI
14 Ways Machine Learning Can Boost Your Marketing
Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near mystical ability to intuit how people will weigh your message against those of your fiercest competitors. In the digital age, marketers can't win without mastering data, … [Read more...] about 14 Ways Machine Learning Can Boost Your Marketing
Applied Artificial Intelligence: Book Launch At CES 2018
Adelyn, Marlene, and I had the honor of being invited to speak at CES 2018 about our book, Applied Artificial Intelligence: A Handbook For Business Leaders. Other authors featured in our cohort this year included John Grisham and Stephen Wolfram. In the past, Deepak Chopra and Alexis Ohanian have spoken on stage about their work.Geez, no pressure...We were … [Read more...] about Applied Artificial Intelligence: Book Launch At CES 2018