Computer vision (CV) has evolved tremendously over the years, adding exciting capabilities to the field of marketing. Using artificial intelligence and machine learning, this technology enables computers to gain a visual understanding of the world. Much like how people use their eyes and brains to make sense of their surroundings, computer vision can scan images and translate … [Read more...] about Top 7 Computer Vision Applications in Marketing
Applied AI
How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations
The key success factor of your customer experience personalization comes from the effectiveness of your recommender system. How well can you predict what each of your customers is willing to buy when they go to your website or enter your shop? In this article, we want to share with you some of the Netflix’s approaches to building a successful recommender system. Netflix is a … [Read more...] about How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations
How To Successfully Use AI-Driven Personalization In Retail & E-Commerce
What is AI Driven Personalization? What comes to your mind when you think of AI-driven personalization in retail and commerce? Do salespeople recognize you the minute you walk into the store and give recommendations based on your purchase history? Perhaps the dressing rooms are equipped with smart displays which show you complementary products to the outfits you've … [Read more...] about How To Successfully Use AI-Driven Personalization In Retail & E-Commerce
Why Bots Are So Difficult to Get Right
Most of today’s biggest companies have begun experimenting with chatbots, and many others are poised to follow suit. A recent survey found 56% of service leaders were actively looking for ways to integrate artificial intelligence, including chatbots. This surge in interest reflects the significant benefits this technology can offer: bots can save human agents time by providing … [Read more...] about Why Bots Are So Difficult to Get Right
New Approaches For Leveraging NLP in Marketing & Advertising
Natural Language Processing (NLP) is one of the longest-standing areas of AI research. The idea of being able to speak to a computer and be understood, whether verbally or in writing, has been around for as long as the idea of artificial intelligence. These days, NLP has gone far beyond being merely a better input method - we’re able to use machine learning algorithms to … [Read more...] about New Approaches For Leveraging NLP in Marketing & Advertising
5 Ways Tech Companies Apply Reinforcement Learning To Marketing
Reinforcement learning (RL) is a field in machine learning that involves training software agents to determine the ideal behavior within a specific environment that is suitable for achieving optimized performance. In reinforcement learning, an agent is rewarded for any positive behavior (to encourage such actions) and punished for any negative behavior (to discourage such … [Read more...] about 5 Ways Tech Companies Apply Reinforcement Learning To Marketing
How Stitch Fix Optimizes Client Engagement With Contextual Bandits
Amazing products without engaged clients are bound to fail, and companies claiming to have found the single best solution to client engagement are only fooling themselves. What seems to work today to keep your clients engaged won't necessarily work tomorrow. The "optimal" client engagement tactic for your product will change over time and companies must be fluid and … [Read more...] about How Stitch Fix Optimizes Client Engagement With Contextual Bandits
3 Ways to Automate Marketing with Machine Learning
With the latest advances in technology, you can tap into a massive audience using all sorts of online and offline channels. However, these aren’t necessarily advantages. Without the right tools, it’s nearly impossible to figure out how and where to focus your marketing efforts. Automation makes marketing a lot less complex and exhausting. Implementing machine learning … [Read more...] about 3 Ways to Automate Marketing with Machine Learning
Multi-Touch Marketing Attribution Models: A Comprehensive Guide
We continue our comprehensive guide on historical marketing attribution models. In this article, we discuss multi-touch attribution approaches. Read about single-touch marketing attribution approaches in the first part of this series. Multi-Touch Marketing Attribution Models In contrast to single-touch models that assign a contributing value to just one touchpoint, the … [Read more...] about Multi-Touch Marketing Attribution Models: A Comprehensive Guide
Single-Touch Marketing Attribution Models: A Comprehensive Guide
In today’s expansive and dynamic digital economy, customers usually follow a complicated and multilayered approach before they finally convert into a sale or lead. For a prospect to become a customer, they usually make interactions with a wide range of digital touchpoints - paid advertisements, social media posts, email messages, and many other channels. This multitouch … [Read more...] about Single-Touch Marketing Attribution Models: A Comprehensive Guide