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The Best of Applied Artificial Intelligence, Machine Learning, Automation, Bots, Chatbots

Applied AI

How to Create a Fake Video of a Real Person

June 27, 2019 by Alfrick Opidi

deepfakes generation

Recent advances in artificial intelligence have made creating convincing fake videos, or deepfakes, of real people possible. While the ethical implications and the creative capabilities of this amazing technology are only beginning to be explored, there are growing concerns that this technology could be used maliciously to ruin reputations and cause extensive damages.Can … [Read more...] about How to Create a Fake Video of a Real Person

Top 7 Computer Vision Applications in Marketing

June 27, 2019 by Gergana Mileva

computer vision for marketing

Computer vision (CV) has evolved tremendously over the years, adding exciting capabilities to the field of marketing. Using artificial intelligence and machine learning, this technology enables computers to gain a visual understanding of the world. Much like how people use their eyes and brains to make sense of their surroundings, computer vision can scan images and translate … [Read more...] about Top 7 Computer Vision Applications in Marketing

How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations

June 26, 2019 by Kate Koidan

Netflix_recommender_system

The key success factor of your customer experience personalization comes from the effectiveness of your recommender system. How well can you predict what each of your customers is willing to buy when they go to your website or enter your shop?In this article, we want to share with you some of the Netflix’s approaches to building a successful recommender system. Netflix is a … [Read more...] about How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations

How To Successfully Use AI-Driven Personalization In Retail & E-Commerce

June 26, 2019 by Mariya Yao

personalization with AI

What is AI Driven Personalization?What comes to your mind when you think of AI-driven personalization in retail and commerce?Do salespeople recognize you the minute you walk into the store and give recommendations based on your purchase history?Perhaps the dressing rooms are equipped with smart displays which show you complementary products to the outfits you've … [Read more...] about How To Successfully Use AI-Driven Personalization In Retail & E-Commerce

Why Bots Are So Difficult to Get Right

June 26, 2019 by Clement Tussiot

chatbots Salesforce

Most of today’s biggest companies have begun experimenting with chatbots, and many others are poised to follow suit. A recent survey found 56% of service leaders were actively looking for ways to integrate artificial intelligence, including chatbots. This surge in interest reflects the significant benefits this technology can offer: bots can save human agents time by providing … [Read more...] about Why Bots Are So Difficult to Get Right

New Approaches For Leveraging NLP in Marketing & Advertising

June 26, 2019 by Kate Koidan

NLP in marketing

Natural Language Processing (NLP) is one of the longest-standing areas of AI research. The idea of being able to speak to a computer and be understood, whether verbally or in writing, has been around for as long as the idea of artificial intelligence.These days, NLP has gone far beyond being merely a better input method - we’re able to use machine learning algorithms to … [Read more...] about New Approaches For Leveraging NLP in Marketing & Advertising

5 Ways Tech Companies Apply Reinforcement Learning To Marketing

June 26, 2019 by Alfrick Opidi

reinforcement learning in marketing

Reinforcement learning (RL) is a field in machine learning that involves training software agents to determine the ideal behavior within a specific environment that is suitable for achieving optimized performance. In reinforcement learning, an agent is rewarded for any positive behavior (to encourage such actions) and punished for any negative behavior (to discourage such … [Read more...] about 5 Ways Tech Companies Apply Reinforcement Learning To Marketing

How Stitch Fix Optimizes Client Engagement With Contextual Bandits

June 12, 2019 by Patric Glynn

contextual bandits

Amazing products without engaged clients are bound to fail, and companies claiming to have found the single best solution to client engagement are only fooling themselves.What seems to work today to keep your clients engaged won't necessarily work tomorrow. The "optimal" client engagement tactic for your product will change over time and companies must be fluid and … [Read more...] about How Stitch Fix Optimizes Client Engagement With Contextual Bandits

3 Ways to Automate Marketing with Machine Learning

June 4, 2019 by Mariya Yao

With the latest advances in technology, you can tap into a massive audience using all sorts of online and offline channels. However, these aren’t necessarily advantages. Without the right tools, it’s nearly impossible to figure out how and where to focus your marketing efforts.Automation makes marketing a lot less complex and exhausting. Implementing machine learning … [Read more...] about 3 Ways to Automate Marketing with Machine Learning

Multi-Touch Marketing Attribution Models: A Comprehensive Guide

June 4, 2019 by Alfrick Opidi

We continue our comprehensive guide on historical marketing attribution models. In this article, we discuss multi-touch attribution approaches. Read about single-touch marketing attribution approaches in the first part of this series.Multi-Touch Marketing Attribution ModelsIn contrast to single-touch models that assign a contributing value to just one touchpoint, the … [Read more...] about Multi-Touch Marketing Attribution Models: A Comprehensive Guide

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