To understand modern marketing challenges, you must understand the tools marketers use every day. We've put together a brief introduction to get you up to speed on enterprise marketing technology and commonly faced issues. The Core Enterprise Marketing "Stack" Sean Zinsmeister, VP of Product Marketing at Infer, offers a simple overview of the three primary components of a … [Read more...] about A Brief Introduction To Marketing Technology
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Answer These 5 Basic Questions Before You Build A Chatbot
Here a bot, there a bot, everywhere a chatbot—there's no denying that chatbots are drawing a great deal of attention lately! You may be asking yourself, "Is now the right time for our business to hop on the chatbot bandwagon?" If so, you're not alone: Many companies are exploring the benefits of using bot technologies to support all kinds of business use cases. Just take a … [Read more...] about Answer These 5 Basic Questions Before You Build A Chatbot
This Algorithm Predicts If You’ll Vote Democrat or Republican
As demonstrated from the polling failures from our last elections, human-driven statistical analysis is prone to bias, overconfidence, and errors. Perhaps computer algorithms can do a better job of accurately predicting political bias? One unique approach, from renowned computer vision expert Fei Fei Li, applies deep learning to Google Street View data and … [Read more...] about This Algorithm Predicts If You’ll Vote Democrat or Republican
What Salesforce Einstein Teaches Us About Enterprise AI
Every business has customers. Every customer needs care. That’s why CRM is so critical to enterprises, but between incomplete data and clunky workflows, sales and marketing operations at most companies are less-than-optimal. At the same time, companies who aren’t Google or Facebook don’t have the billion dollar R&D budgets to build out A.I. teams to take away our … [Read more...] about What Salesforce Einstein Teaches Us About Enterprise AI
Outsource Your Boring Back Office Paperwork To AI
There seems to be no end to what artificial intelligence can do. After thrashing humans at sophisticated games like chess and go, AI’s next conquest appears to be the workplace. Many already hold jobs at forward-looking companies across industries. Some work as customer service reps, translators and financial analysts. Others serve as lawyers, surgeons and chefs. Given that … [Read more...] about Outsource Your Boring Back Office Paperwork To AI
Common Misconceptions Brand Executives Have About AI
Artificial intelligence is no longer the sole domain of tech companies like Google, Facebook, IBM or Amazon. Recognizing the potential of exponential technologies like AI and bots, creative agencies like Ogilvy and consulting firms like McKinsey and Accenture now proudly feature AI departments. The message to brands executives is clear: understand and leverage trends in … [Read more...] about Common Misconceptions Brand Executives Have About AI
Why Building Social Robots Is Much Harder Than You Think
Social robots stole the show at CES in Vegas this year. Dozens of offerings were on display, ranging from robots that tutor you in physics (Einstein), queue up your favorite recipes (Mykie), and even help autistic children socialize (Leka). Unlike your moody human friends, these robots promise to be available day and night, ever accommodating, and practically omniscient … [Read more...] about Why Building Social Robots Is Much Harder Than You Think
The Opportunities & Challenges of AI In Healthcare
When we asked dozens of venture capitalists where they see the most potential for applied artificial intelligence, they unanimously agreed on healthcare. Technology has already been used to incrementally improve patient medical records, care delivery, diagnostic accuracy, and drug development, but with A.I. we could achieve exponential breakthroughs. Deep learning first … [Read more...] about The Opportunities & Challenges of AI In Healthcare
6 Historic Jobs Machines Have Taken Over
Technology disrupts the economy, alters everyone’s daily routine, and creates unexpected patterns of behavior. Some changes would have been unimaginable only a few years before. No one before 2006 had to worry about a nasty tweet (what’s a tweet?), much less agonize on how to bit back with a curt but witty comeback. Rapid advances in automation technology and … [Read more...] about 6 Historic Jobs Machines Have Taken Over
5 Ways Deep Learning Improves Your Daily Life
Planning to Netflix & Chill this weekend? The movie you choose to watch may be heavily influenced by Netflix’s sophisticated algorithms. Similarly, decisions like where you choose to dine and what you choose to wear are increasingly facilitated by predictive technologies powered by deep learning. Here are five ways that popular consumer tech companies Netflix, Yelp, … [Read more...] about 5 Ways Deep Learning Improves Your Daily Life