Today, Artificial Intelligence (AI) can drive effective solutions to lots of marketing challenges. It can help you optimize your advertising budget, personalize your customers’ experience, suggest the most accurate attribution model, boost your marketing analytics, and even generate original brand content, including images and advertising slogans. However, AI is evolving so … [Read more...] about 5 Ways To Leverage AI Research In Marketing & Advertising
Enterprise Functions
Beginner’s Guide To Hiring AI And Machine Learning Engineers
There is a very high demand for AI & ML professionals who are qualified enough to do state-of-the-art research and engineering. At the same time, the supply of specialized AI talent is scarce – though the situation is gradually improving thanks to the new Master’s and Ph.D. programs in data science and machine learning that have been launched all over the world in the last … [Read more...] about Beginner’s Guide To Hiring AI And Machine Learning Engineers
ML Engineer, Data Scientist, Research Scientist: What’s the Difference?
If you have to write an artificial intelligence (AI) or machine learning (ML) job description, it can be difficult to convey precisely what kind of new employee you want to hire. Doing so requires using the right language, plus understanding what type of role is most appropriate for what you want to achieve. To guide you through the challenging process of recruiting top AI … [Read more...] about ML Engineer, Data Scientist, Research Scientist: What’s the Difference?
NLP Interview Questions
Are you hiring technical AI talent for your company? Post your openings on the TOPBOTS jobs board (go to jobs board) to reach thousands of engineers, data scientists, and researchers currently looking for work. It's one thing to practice NLP and another to crack interviews. Giving an interview for NLP role is very different from a generic data science profile. In just a … [Read more...] about NLP Interview Questions
Who Is Your Golden Goose? Learn With Cohort Analysis
Customer segmentation is the technique of diving customers into groups based on their purchase patterns to identify who are the most profitable groups. In segmenting customers, various criteria can also be used depending on the market such as geographic, demographic characteristics or behavior bases. This technique assumes that groups with different features require different … [Read more...] about Who Is Your Golden Goose? Learn With Cohort Analysis
Recommendation Systems in the Real World
Too few choices are bad but too many choices can lead to paralysis Have you heard about the famous Jam Experiment? In 2000, psychologists Sheena Iyengar and Mark Lepper from Columbia and Stanford University presented a study based on their field experiment. On a regular day, consumers shopping at an upscale grocery store at a local food market were presented with a tasting … [Read more...] about Recommendation Systems in the Real World
The Remarkable World of Recommender Systems
A lot of times, people don't know what they want until you show it to them - Steve Jobs Here is an excerpt from the book The Long Tail by Chris Anderson: “In 1988, a British mountain climber named Joe Simpson wrote a book called ‘Touching the Void’, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon … [Read more...] about The Remarkable World of Recommender Systems
Better Sentiment Analysis with BERT
Imagine you have a bot answering your clients, and you want to make it sound a little bit more natural, more human. To achieve that, you have to make the answers more personalized. One way to learn more about the customers you’re talking to is to analyze the polarity of their answers. By polarity here I mean detecting if the sentence (or group of sentences) is written with … [Read more...] about Better Sentiment Analysis with BERT
A Friendly Introduction to Data-Driven Marketing for Business Leaders
Introduction Marketing attribution has been around for many years, and as the number of available advertising channels continues to shift and expand, so do the strategies employed by teams to leverage those channels. In this blog post, I want to dive deep specifically into using machine learning models as opposed to heuristic models for marketing attribution across … [Read more...] about A Friendly Introduction to Data-Driven Marketing for Business Leaders
Top 7 Computer Vision Applications in Marketing
Computer vision (CV) has evolved tremendously over the years, adding exciting capabilities to the field of marketing. Using artificial intelligence and machine learning, this technology enables computers to gain a visual understanding of the world. Much like how people use their eyes and brains to make sense of their surroundings, computer vision can scan images and translate … [Read more...] about Top 7 Computer Vision Applications in Marketing