Every day you are being influenced by machine learning and AI recommendation algorithms. What you consume on social media through Facebook, Twitter, Instagram, the personalization you experience when you search, listen, or watch Google, Spotify, YouTube, what you discover using Airbnb and UberEATS, all of these products are powered by machine learning and AI recommender … [Read more...] about Improving Diversity Through Recommendation Systems In Machine Learning and AI
Enterprise Functions
Explainable AI: Application of Shapely Values in Marketing Analytics
Recently, I stumbled upon a white paper, which talked about the latest in AI applications in Marketing Analytics. It specifically talked about the application of XAI (Explainable AI) in marketing mix modelling [white paper]. This caught my attention and I started exploring more about three things: XAI, the current state of marketing analytics, and XAI’s potential applications … [Read more...] about Explainable AI: Application of Shapely Values in Marketing Analytics
Novel AI Approaches For Marketing & Advertising
Marketing and advertising are some of the functional areas where AI is expected to drive the most ROI for enterprises. Unfortunately, the industry is moving so fast that it's challenging for both marketers and technologists to keep up with all the research advances, much less apply them to pressing business problems.To help you stay aware of the state-of-the-art AI … [Read more...] about Novel AI Approaches For Marketing & Advertising
State-Of-The-Art Approaches to Attribution in Marketing
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we start by covering the important topic of marketing attribution and how … [Read more...] about State-Of-The-Art Approaches to Attribution in Marketing
How to Optimize Your Marketing & Advertising Campaigns with Advanced AI
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we describe approaches to optimize marketing and advertising campaigns to … [Read more...] about How to Optimize Your Marketing & Advertising Campaigns with Advanced AI
Cutting-Edge AI Research Techniques for Personalizing Your Customer Experience
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextIn this piece, we cover how AI can help personalize the customer experience, leading to … [Read more...] about Cutting-Edge AI Research Techniques for Personalizing Your Customer Experience
Key AI Research Advances For Improving Marketing Analytics & Insights
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextWe cover the latest research papers in applying AI to common marketing analytic tasks like … [Read more...] about Key AI Research Advances For Improving Marketing Analytics & Insights
New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextAfter Generative Adversarial Networks (GANs) were introduced by Ian Goodfellow in 2014, a … [Read more...] about New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content
Novel AI Methods For Video Generation for Marketing & Advertising
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextAI algorithms can significantly increase the efficiency of the original content generation … [Read more...] about Novel AI Methods For Video Generation for Marketing & Advertising
AI Approaches For Text Generation In Marketing & Advertising Use Cases
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation:AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: TextCan AI help you write high converting copy for your advertising and marketing … [Read more...] about AI Approaches For Text Generation In Marketing & Advertising Use Cases