LEARN HOW TO USE MACHINE INTELLIGENCE

TO TRANSFORM YOUR ENTERPRISE

How Is AI Being Used In Business Today?

Applied Artificial Intelligence is a practical guide for business leaders who are passionate about leveraging machine intelligence to enhance the productivity of their companies and the quality of life in their communities. If you love driving innovation by combining data, technology, design, and people to solve real problems at an enterprise scale, this is your playbook.

There are plenty of technical tomes on the market for engineers and researchers who want to master the nitty-gritty details of modern algorithms and toolsets. You can also find plenty of general interest content for the public about the impact of AI on our society and the future of work.

This book is a balance between the two. We won’t overload you with details on how to debug code, but we also won’t bore you with endless generalizations that don’t help you make concrete business decisions. Instead, we teach you how to lead successful AI initiatives by prioritizing the right opportunities, building a diverse team of experts, conducting strategic experiments, and consciously designing your solutions to benefit both your organization and society as a whole.

Companies Featured

In our Applied Artificial Intelligence book, we highlight insights and stories from the world’s top executives, engineers, and researchers who are successfully applying AI in their fields, whether it be beauty & fashion, retail & e-commerce, gaming and entertainment, or telecommunications and financial services.

Here are just a few of the companies we feature: 

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Chatbots Book: 100 Successful Brand & Business Bots

Meet Your Authors

Mariya Yao

Mariya Yao

Chief Technology Officer, Metamaven

As a researcher and “AI designer”, Mariya helps executives gain mastery over technical concepts and effectively leverage machine intelligence to transform products and businesses. She speaks internationally at conferences like CES and SxSW, writes for Forbes about the interplay of human and machine intelligence, and is Editor-In-Chief of TOPBOTS, the largest publication and community for enterprise AI professionals. Prior to Metamaven, she was Founder & Creative Director at Xanadu, a design & innovation firm building emerging technologies in mobile, IoT, and VR for global corporations. She studied Computer Science and Mathematics at Duke University.

Marlene Jia

Marlene Jia

Chief Executive Officer, Metamaven

Marlene guides global customers such as LinkedIn, Paypal, L’Oreal, and WPP on enterprise AI and bot innovation. Her expertise in enterprise software and best practices helps corporations successfully evaluate, develop, and integrate emerging technologies. Prior to Metamaven, she built go-to-market sales teams at high-growth companies like UStream, Wizeline, and Sales Bootcamp and was COO of Xanadu, a leading strategy and design firm in emerging technology. She’s recognized by INC as a top 10 keynote speaker and by Entrepreneur as a top 5 bot expert. Marlene studied economics at Northwestern University and has been a serial entrepreneur ever since.

Adelyn Zhou

Adelyn Zhou

Chief Marketing Officer, TOPBOTS

Adelyn is a marketing and growth leader named as a top 10 keynote speaker by INC and an influential AI expert by IBM. Her early-stage contributions to startups such as Nextdoor and Eventbrite helped them achieve billion-dollar-plus valuations. Prior to TOPBOTS, Adelyn founded Alight Labs, a leading growth consultancy for high growth companies such as Oscar Health. She recently spoke at 500 Startups, Launch Festival, DLD, Social Media Week, and SxSW. Adelyn graduated with honors from Harvard University and received her MBA from Harvard Business School.

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