Both marketing and sales are directly responsible for generating revenue. This unique position gives the two functions significantly more power to direct investment into new projects. The need to keep up with competitors in fighting for market share means that both units are, on average, much more willing to try new tools as well, including the latest technology advances based … [Read more...] about Beyond Conventional Tactics: How AI is Redefining Marketing and Sales
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Top 7 Computer Vision Applications in Marketing
Computer vision (CV) has evolved tremendously over the years, adding exciting capabilities to the field of marketing. Using artificial intelligence and machine learning, this technology enables computers to gain a visual understanding of the world. Much like how people use their eyes and brains to make sense of their surroundings, computer vision can scan images and translate … [Read more...] about Top 7 Computer Vision Applications in Marketing
Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)
As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Dr. Rob F. Walker, VP of Decisioning & Analytics at Pegasystems, a technology leader in cloud software for customer engagement and operational excellence. Dr. Rob F. … [Read more...] about Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)
7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI
The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a "machine learning" platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message above the din. To successfully stand out in a crowded market, creative marketers … [Read more...] about 7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI