Artificial intelligence is rapidly transforming all digital industries and marketing is no exception. We asked 26 top marketing executives and entrepreneurs to share how they’ve leveraged A.I. and machine learning technologies to improve their products, simplify their customers’ lives, and address the top pain points in the industry. 1. Eric Stahl, SVP at … [Read more...] about How 26 Top Marketing Executives Use Artificial Intelligence
martech
How AI Can Solve The Top 3 Pain Points In Marketing
3,874. That’s how many companies are featured on Scott Brinker’s behemoth 2016 Marketing Technology Landscape Supergraphic, which drives home the challenge of navigating the marketing industry. "Marketing has the unique challenge of not having a typical stack or process. If you look into any Fortune 500 company, they will have hundreds of products that they are … [Read more...] about How AI Can Solve The Top 3 Pain Points In Marketing
A Brief Introduction To Marketing Technology
To understand modern marketing challenges, you must understand the tools marketers use every day. We've put together a brief introduction to get you up to speed on enterprise marketing technology and commonly faced issues. The Core Enterprise Marketing "Stack" Sean Zinsmeister, VP of Product Marketing at Infer, offers a simple overview of the three primary components of a … [Read more...] about A Brief Introduction To Marketing Technology