Artificial intelligence is no longer the sole domain of tech companies like Google, Facebook, IBM or Amazon. Recognizing the potential of exponential technologies like AI and bots, creative agencies like Ogilvy and consulting firms like McKinsey and Accenture now proudly feature AI departments. The message to brands executives is clear: understand and leverage trends in … [Read more...] about Common Misconceptions Brand Executives Have About AI
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50 Innovative Ways Brands Use Chatbots
Chatbots & messaging are the future of marketing. MIT’s ELIZA pioneered the revolution in the 1960s and Siri took the trend mainstream in 2011. Now chatbots are used by brands in every industry to go beyond passive advertisements and engage customers with interactive conversations. What are chatbots, exactly? A chatbot is a conversational computer program that customers … [Read more...] about 50 Innovative Ways Brands Use Chatbots