Project Category: Shopping

Nike

The new Nike chatbot is probably heaven for the sneakerheads, but it’s also a lot of fun for anyone who wears shoes. (That includes everyone, we hope.) Whether you’re planning on getting new workout gear for a summer trip, or just need new gear for the office, the chatbot will have something in store for you on Facebook Messenger. Stylebot calls itself “Nike’s bold new chatbot” and allows users to “Style outfits or create magic.” Users can choose to either find their style or create a sneaker. Styles including shoes for the working girl, the sporty girl, and more,...

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Armani

South by Southwest (SXSW) is an annual film festival with a wide range of entertainment. While many of the films and music usually reach the rest of the United States after, those of us not in Austin, Texas unfortunately have to miss out on the interactive media the space has been increasingly known for sharing. However, chatbots might be relieving some of that festival FOMO. Giorgio Armani presented a third edition of Films of City Frames at SXSW last week, which ran from March 12-15. Chatting with the Armani Facebook bot gave users a context, as well as an...

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British Vogue

Are you a fashion aficionado who always seems to be on the go? Now you can catch up with all of the latest news, shows and designers with the friendly British Vogue Facebook bot. In only seconds fans can receive British Vogue’s hottest stories in pocket-sized form. Aching for shots, styles and all of your favorite designers from the latest fashion show? Look no further, the newest chatbot has all of the above.     After messaging the fashion savvy chatbot, you’ll receive a reply and begin a thread of messages detailing your personal notification preferences. Editor-in-chief of British...

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CoverGirl’s Kalani Hilliker

Celebrity chatbots are a fun concept, especially for those of us who don’t have Selena Gomez on speed dial, but do they work well as marketing campaigns? CoverGirl has created a chatbot version of Kalani Hilliker, the 16-year-old dancer and television personality best known for her appearances on Abby’s Ultimate Dance Competition and Dance Moms. You can find this bot over on the messenger app Kik, which boasts a large amount of teenage users. As bots factor heavily into the Kik experience—H&M, Aerie, Sephora and number of other companies already have bots on the platform—it feels like the ideal...

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UNIQLO

Japanese clothing brand Uniqlo has a new chatbot, smartly named IQ to help you find all the minimalist, heat-tech clothing you need this winter season. Much like the brand, IQ is efficient and resists any lavish or superfluous designs. While this might mean less banter, that doesn’t necessarily mean it’s any less fun. Currently in beta access, you can find the Uniqlo bot on Facebook Messenger.      Incorporating emojis into the conversation, for instance, is a cute touch. Want a heat-tech women’s sweater? There’s a combination for that! IQ also provides a number of replies for you to...

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