Considering how many web-related puns Spiderman can make on the internet, it was only a matter of time before we got a chatbot of the web-slingering superhero. The Spiderman Facebook Messenger bot promotion is Marvel’s first chatbot timed to promote Secret Empire, a relatively new storyline that’s raising some controversy among fans.
Marvel’s bot follows a “choose your own adventure” format with multiple choices in your slightly-urgent conversation with the teenaged superhero. The tone of the responses fit in perfectly with the comic world, allowing users to give sillier responses like “Stop hacking me!” or “Give me a cool name!” Ours was “Shield Basher,” which we gladly accepted with pride. The interaction itself doesn’t have a whole lot of room for diversion, but the short length means we were engaged the entire time.
“Marvel will always be on the forefront of exciting new ways for fans to experience the Marvel Universe,” said Julie Gerola, VP/GM Marketing & Digital Operations, in a statement from Newsarama. Readers of Marvel will no doubt enjoy reading the dialogue which matches wonderfully with Spidey’s character. Movie fans of the Marvel Cinematic Universe curious about the books might also become encouraged to pick up a copy after being enlisted into the cause against evil. The bot incorporates GIFs of the comic itself and as a whole feels like an immerse first-look. We’d love to see this more with comic titles that include iconic characters.
The bot is powered by Conversable. CEO Ben Lam calls the bot “a truly original way for such a creative organization to engage customers and tell stories through new mediums. Through the power of conversational intelligence, fans can go from bystander to fully immersed in the Marvel Universe and become part of the story.”
Unscrambling word games provides exposition for the storyline and sends you to your closest comic book store carrying the title. Bringing users into the story makes creates both immersion and curiosity. Where does the story end up? What will Shield Basher do to fight the Army of Evil, besides bash shields? The adrenaline of Spider-Man asking for your help might just be enough to send you running to your local comic book shop.
What do you think about Marvel’s first Spiderman chatbot? Would it get you to the comic book stores? Let us know in the comments below.