About The Company
Lytics helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP). The Lytics CDP connects a company’s marketing data about customers and users from multiple sources and creates behavior-rich user profiles and segments. These customer profiles and segments then sync with a company’s marketing tools (from web-site personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies.
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