For millions of soccer fans in Europe and across the world, the summer of 2016 meant only one thing — the return of the European Championship. Most people, being unable to clone themselves, found staying  up-to-date throughout the tournament basically impossible. That’s where the new Copa90 Facebook messenger chatbot came into play.

Created in collaboration with tech company Rock Labs, the bot drew on data and content from a variety of well-known publications, such as Mundial Magazine and Kick, delivering accurate and detailed updates on scores, news and player profiles.


Copa 90 opens with a comprehensive guide to the Euro 2016 games

Copa 90 opens with a comprehensive guide to the Euro 2016 games


The bot opens by sending users a Euro 2016 guide containing a wealth of information and responds quickly to queries for information regarding any aspect of the tournament. The Copa90 Facebook bot also sends automatic updates every day to help struggling fans catch up with whatever they might have missed.

The folks at Copa 90 created the bot to ride the recent wave of developments in online communication. Head of Copa 90, James Kirkham, describes the strategic thinking behind the bot: “A generation is growing up wanting satisfaction on demand. We’re ensuring that we can be the perfect football accompaniment to this behavior, providing key content as and when our audience need it.” With many other sports publications turning to bots, Copa 90 are keen to stay ahead of the competition.

Soccer fans the world over were disappointed to see the end of the Euros, but the future looks bright for the Copa 90 chatbot. The team pledged to use messaging applications to deliver even better service to their fans in the future. Kirkham believes that the chatbot could be a good revenue stream and has revealed plans implement sale of pay-per-view content and merchandise. Media sources like Copa 90 often lack the sports rights for major tournaments, but a bot is a clever way of getting around restrictions.

Copa 90’s first foray into the world of chatbots was impressive, but is just the beginning of an upheaval in sports media. The bot only worked on Facebook, but there are plans to expand to other platforms such as Kik and WhatsApp.

Soccer fans would be wise to keep an eye on the Copa90 Facebook bot, and can look forward to similar offerings in the near future. The next European Championship may be four years away, but there’s a whole lot of soccer to keep up with before then!


Did you use the COPA 90 bot during the Euro 2016 games? Tell us your thoughts in the comments below!