The Business Of Bots

You’ve heard chatbots are the new big thing for businesses. People spend more time messaging than using social media. Innovative business owners and marketing executives now connect with prospects and customers through chatbots that scale marketing, sales and customer service departments.

In Business Of Bots, we profile the top bots built on Facebook Messenger, Apple iMessage, Amazon Echo, Kik, Skype, Slack, and WeChat. We feature hundreds of actionable bot strategies that brands like Sephora, Tommy Hilfiger, Expedia, Barbie, Bank of America, eBay, Burberry, and CNN have used to attract, engage and retain users. 

Preorder the Business Of Bots book now to learn how chatbots can transform your business!

Chatbots Book: 100 Successful Brand & Business Bots

Featured Brands

In Business of Bots, we share the success stories and strategies of top-performing bots for brands. Here are just a few of the brands that we feature across a number of industries, ranging from retail, food, travel, sports, media, and more.

Meet Your Authors

Marlene Jia

Marlene Jia

Chief Executive Officer, Metamaven

Marlene guides global customers such as LinkedIn, Paypal, L’Oreal, and WPP on enterprise AI and bot innovation. Her expertise in enterprise software and best practices helps corporations successfully evaluate, develop, and integrate emerging technologies. Prior to Metamaven, she built go-to-market sales teams at high-growth companies like UStream, Wizeline, and Sales Bootcamp and was COO of Xanadu, a leading strategy and design firm in emerging technology. She’s recognized by INC as a top 10 keynote speaker and by Entrepreneur as a top 5 bot expert. Marlene studied economics at Northwestern University and has been a serial entrepreneur ever since.

Adelyn Zhou

Adelyn Zhou

Chief Marketing Officer, TOPBOTS

Adelyn is a marketing and growth leader named as a top 10 keynote speaker by INC and an influential AI expert by IBM. Her early-stage contributions to startups such as Nextdoor and Eventbrite helped them achieve billion-dollar-plus valuations. Prior to TOPBOTS, Adelyn founded Alight Labs, a leading growth consultancy for high growth companies such as Oscar Health. She recently spoke at 500 Startups, Launch Festival, DLD, Social Media Week, and SxSW. Adelyn graduated with honors from Harvard University and received her MBA from Harvard Business School.


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