40% of a typical bots’ users only engage in one conversation.This statistic, calculated by Ilker Koksal, co-founder of Botanalytics, suggests bot makers need to invest more effort to measure bot metrics and performance and deliver value to users. Traditional metrics like DAU / MAU and analytics tools like Google Analytics or Mixpanel work well for websites and mobile apps, … [Read more...] about 5 Metrics Every Chatbot Should Track
Bots
When Bots Go Bad: Common UX Mistakes In Chatbot Design
Bots will one day sweet-talk their way into our good graces, but that day is not today.Judging from recent debacles such as Microsoft’s Tay and the fembots of Ashley Madison, AI-assisted bots still have a long way to go before gaining genuine and socially acceptable conversational skills and great chatbot ux. Just visitYouTube and you’ll realize that giving bots an eerily … [Read more...] about When Bots Go Bad: Common UX Mistakes In Chatbot Design
The Art Of Conversational Luxury
Conversational commerce is the buzz word du jour of Silicon Valley, Madison Avenue, and Wall Street, but the concept is as ancient as mankind. We have traded with each other since Homo Sapiens emerged as a species approximately 200,000 years ago. My harvest for your game. My loyalty for your protection.How were these exchanges conducted? By conversation.While spoken … [Read more...] about The Art Of Conversational Luxury