The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a "machine learning" platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message above the din. To successfully stand out in a crowded market, creative marketers … [Read more...] about 7 Creative Ways To Apply Content & Influencer Marketing To Enterprise AI
AI is transforming all business functions, and software development is no exception. Not only can machine learning techniques be used to accelerate the traditional software development lifecycle (SDLC), they present a completely new paradigm for inventing technology. Traditionally, developing a computer programs requires you to specify in advance exactly what you want … [Read more...] about 6 Ways AI Transforms How We Develop Software
We don’t have to wait for AI to gain sentience and go rogue because the probability of intelligent automation being used by bad people for bad purposes is one…hundred…percent. Expect chaos when con artists conspire with convoluted neural networks. Assessing threats and preemptively developing defense mechanisms is critical for the good guys to prepare for, prevent, and … [Read more...] about Malicious AI: How Can We Defend Against Weaponized Technology?
Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near mystical ability to intuit how people will weigh your message against those of your fiercest competitors. In the digital age, marketers can't win without mastering data, … [Read more...] about 14 Ways Machine Learning Can Boost Your Marketing
Artificial Intelligence (AI) is having a transformative effect on the business world and the $600 billion global legal services market is not immune. As AI automates basic processes, in the legal profession it promises to allow lawyers devote their time to more valuable, cost-effective, and strategic work. Consultants at McKinsey & Company estimate that 22% of a … [Read more...] about Who Wins In The Showdown Between AI & Lawyers?
Adelyn, Marlene, and I had the honor of being invited to speak at CES 2018 about our book, Applied Artificial Intelligence: A Handbook For Business Leaders. Other authors featured in our cohort this year included John Grisham and Stephen Wolfram. In the past, Deepak Chopra and Alexis Ohanian have spoken on stage about their work.Geez, no pressure...We were … [Read more...] about Applied Artificial Intelligence: Book Launch At CES 2018
Data is a human invention. Humans define the phenomenon that they want to measure, design systems to collect data about it, clean and pre-process it before analysis, and finally choose how to interpret the results. Even with the same dataset, two people can form vastly different conclusions. This is because data alone is not “ground truth," defined by machine learning experts … [Read more...] about Avoid These Common Mistakes Business Executives Make With Data
The quest to give machines a mind of their own occupied the brightest AI specialists in 2017. Machine learning (and especially the newly hip branch, deep learning) practically delivered all of the most stunning achievements in artificial intelligence so far — from systems that beat us at our own games to art-producing neural networks that rival human creativity. … [Read more...] about 12 Amazing Deep Learning Breakthroughs of 2017
Hoping to appear relevant, businesses love to invoke AI in their marketing every chance they get — but not everyone is impressed. When the hype gets out of control, facts get lost in the haze and the real promise of artificial intelligence regresses into a sci-fi version of snake oil.As a result, companies — including those most likely to benefit from AI-driven solutions — … [Read more...] about Selling AI? Here’s How To Stand Out From The Noisy Marketing Hype
People have become picky eaters. Our ancestors ate whatever they could forage, but modern day Homo Sapiens expect gourmet meals at street food prices on demand. Consumers prefer fast, affordable, healthy, and delicious. To meet fickle consumer tastes, food and beverage (F&B) companies look to artificial intelligence to help them scale new products and stay profitable. … [Read more...] about A Taste Of Tomorrow: How Food and Beverage Companies Leverage AI