Don’t feel like talking to customer service when ordering flowers for your loved one? Now you don’t have to. With the blooming of 1–800-Flowers’ budding chatbot, users can quickly communicate with the company through Facebook Messenger. The brand’s chat interface also allows customers the option of speaking to a live agent for additional support. You can view bouquets, gift baskets and floral arrangements and place orders without leaving Messenger.
The brand is using technology to connect with customers in a more prompt and courteous way. The 1–800-Flowers Facebook Messenger bot combines beautiful imagery, hybrid text and point and click design to amplify the ordering experience. The company that has delivered original flowers and gifts for over 40 years now offers a quick and painless ordering method. When Mark Zuckerberg demo’ed the bot onstage at F8, he pointed out: “It’s pretty ironic: To order from 1-800-Flowers, you never have to call 1-800-Flowers again.”
Communicating with the bot is simple. Just enter your address and the ordering process begins. From here, users will be prompted to select categories, delivery dates and the recipient’s name, all within Messenger.
Chris McCann, president of 1-800-Flowers, remarks that “Most customers, especially millennials, would rather interact with a robot than a human.” The hypothesis seems to be working. 1-800-Flowers recently invested in three new AI-driven tools, the Facebook chatbot, the Amazon Echo Skill, and an online concierge service powered by IBM Watson. These three products have won over tens of thousands of users. “Customers are clearly spending more and more time in messaging platforms, so we want to position ourselves where they are headed,” concludes McCann.
With yet another first for the brand that introduced over the phone floral deliveries, 1–800-Flowers has successfully blossomed into the delicate world of AI.
Have you had the chance to order through 1–800-Flowers on Messenger? Let us know in the comments below.