Author: Adelyn Zhou

Understanding AI Services From Google, Amazon, Microsoft, Salesforce

Google, Microsoft, Amazon, and Salesforce have all been heavily investing in AI. Recently, each has launched new enterprise-scale AI tools and APIs that frankly all seem the same. Is there really a difference between their cognitive services? We recently went to the MITCNC Tech Conference in Redwood City, CA to find out. All four enterprise tech giants sent executives to share their individual approaches and vision for the future of AI.    Google Cloud Immortalizes Big Data Mitali Dhar, Director of Global Product Partners at Google, states that humanity is still “in the early stage of the AI technology cycle”,...

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Can Artificial Intelligence Give You Beauty Advice?

The beauty and skincare world is oversaturated, especially if you include all the affordable convenience store brands. If you’re a shopper with a budget, you are likely mixing different products and blindly guessing which combinations will work – like a chemist without a periodic table. AI technology has already revolutionized transportation, food, and even health. Why not also beauty and retail? Sephora has launched multiple chatbots, including a bot on Facebook Messenger that lets you book makeover appointments in stores and a bot on Kik that gives product recommendations and beauty tutorials. One of their newest bots, Sephora Virtual...

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How 26 Top Marketing Executives Use Artificial Intelligence

Artificial intelligence is rapidly transforming all digital industries and marketing is no exception. We asked 26 top marketing executives and entrepreneurs to share how they’ve leveraged A.I. and machine learning technologies to improve their products, simplify their customers’ lives, and address the top pain points in the industry.   1. Eric Stahl, SVP at Salesforce Marketing Cloud With Salesforce Einstein, which brings the power of AI to every Salesforce user, marketers can predict the optimal timing, channel, content and audience for any marketing message, as opposed to only being able to look at past consumer behavior. Specifically, marketers can...

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A Brief Introduction To Marketing Technology

To understand modern marketing challenges, you must understand the tools marketers use every day. We’ve put together a brief introduction to get you up to speed on enterprise marketing technology and commonly faced issues.   The Core Enterprise Marketing “Stack” Sean Zinsmeister, VP of Product Marketing at Infer, offers a simple overview of the three primary components of a traditional enterprise marketing “stack”: System of Record (CRM) Customer relationship management software enables companies to maintain a centralized record of important business contacts, whether they are end users, prospects, customers, or partners. Salesforce and Oracle are the most popular solutions,...

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100 Best Bots For Brands & Businesses

You’d never expect Mark Zuckerberg, king of social networks, to publicly admit that “messaging is one of the few things that people do more than social networking,” but the evidence is now indisputable. In 2015, Business Insider reported that messaging apps overtook social networks in popularity. Since then, every major messaging product – from Messenger to iMessage, Slack to Skype, Echo to Allo – opened up their platforms for “bots” and “micro-apps” which enable users to interact with brands and business without leaving the app. Leading companies from every sector jumped at the opportunity to use conversation and voice...

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