Author: Adelyn Zhou

How 26 Top Marketing Executives Use Artificial Intelligence

Artificial intelligence is rapidly transforming all digital industries and marketing is no exception. We asked 26 top marketing executives and entrepreneurs to share how they’ve leveraged A.I. and machine learning technologies to improve their products, simplify their customers’ lives, and address the top pain points in the industry.   1. Eric Stahl, SVP at Salesforce Marketing Cloud With Salesforce Einstein, which brings the power of AI to every Salesforce user, marketers can predict the optimal timing, channel, content and audience for any marketing message, as opposed to only being able to look at past consumer behavior. Specifically, marketers can...

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A Brief Introduction To Marketing Technology

To understand modern marketing challenges, you must understand the tools marketers use every day. We’ve put together a brief introduction to get you up to speed on enterprise marketing technology and commonly faced issues.   The Core Enterprise Marketing “Stack” Sean Zinsmeister, VP of Product Marketing at Infer, offers a simple overview of the three primary components of a traditional enterprise marketing “stack”: System of Record (CRM) Customer relationship management software enables companies to maintain a centralized record of important business contacts, whether they are end users, prospects, customers, or partners. Salesforce and Oracle are the most popular solutions,...

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100 Best Bots For Brands & Businesses

You’d never expect Mark Zuckerberg, king of social networks, to publicly admit that “messaging is one of the few things that people do more than social networking,” but the evidence is now indisputable. In 2015, Business Insider reported that messaging apps overtook social networks in popularity. Since then, every major messaging product – from Messenger to iMessage, Slack to Skype, Echo to Allo – opened up their platforms for “bots” and “micro-apps” which enable users to interact with brands and business without leaving the app. Leading companies from every sector jumped at the opportunity to use conversation and voice...

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21 Bot Experts Share Their 2017 Predictions

2016 was a huge year for bots, with major platforms like Facebook launching bots for Messenger and Amazon and Google heavily pushing their digital assistants. Looking forward to 2017, we asked 21 bot experts, entrepreneurs, and executives to share their predictions for how bots will continue to evolve in the coming year. 1. Andy Mauro, CEO, Automat In 2017 brands will realize that Conversational Marketing is a better way to learn about and build relationships with their customer than today’s digital marketing which monitors their customers with cookies, pixels, search and social data. We’ll also see powerful case study...

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Success Secrets of Customer Service Bots

Customer service is one of the highest potential opportunities for bots, yet one of the hardest spaces to tackle. Inspired by a horrific support experience, Robert LoCascio founded LivePerson in 1995 to enable businesses to provide real-time customer engagement online. The company went public on the NASDAQ in 2000 and has since incorporated chatbot technology into their offerings. We sat down with LoCascio to discuss the secrets behind successful customer service and how to strategically incorporate bots into the mix.     TOPBOTS: Thanks for being with us. LivePerson is one of the leaders in customer service platforms, and now...

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