Author: Adelyn Zhou

Oracle Powers New CX Insights With Adaptive Intelligence

Oracle released a number of exciting AI announcements as part of its Modern Customer Experience week, during which it branded its latest AI cloud applications. Oracle is calling its AI powers “connective” or “adaptive” intelligence, with algorithms working through complex data to increase marketing and sales revenue for Oracle users. This innovative technology competes directly with Salesforce’s Einstein, as these two enterprise giants rush to deliver better and more personalized customer experiences (CX). Oracle Adaptive Intelligence deploys natural language processing (NLP), machine learning, and neural networks to deliver enhanced CX insights. “Oracle can bring information together on the fly...

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Why Smart Taxation Needs Smart Machine Learning

Taxes do a lot of things. Used wisely, they can make life safer, healthier and worthwhile. Used unwisely, they can spark rebellions like the one we celebrate every July 4th. They stick around for a pretty long time, from the moment you’re old enough to work until the end of your earthly existence in the form of an estate or inheritance tax. They can also be so dang complicated that you need tax lawyers, tax accountants and tax calculators just to get your numbers right. Come April, taxes can really stress you out. Well, maybe not if you have AI...

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Understanding AI Services From Google, Amazon, Microsoft, Salesforce

Google, Microsoft, Amazon, and Salesforce have all been heavily investing in AI. Recently, each has launched new enterprise-scale AI tools and APIs that frankly all seem the same. Is there really a difference between their cognitive services? We recently went to the MITCNC Tech Conference in Redwood City, CA to find out. All four enterprise tech giants sent executives to share their individual approaches and vision for the future of AI.    Google Cloud Immortalizes Big Data Mitali Dhar, Director of Global Product Partners at Google, states that humanity is still “in the early stage of the AI technology cycle”,...

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Can Artificial Intelligence Give You Beauty Advice?

The beauty and skincare world is oversaturated, especially if you include all the affordable convenience store brands. If you’re a shopper with a budget, you are likely mixing different products and blindly guessing which combinations will work – like a chemist without a periodic table. AI technology has already revolutionized transportation, food, and even health. Why not also beauty and retail? Sephora has launched multiple chatbots, including a bot on Facebook Messenger that lets you book makeover appointments in stores and a bot on Kik that gives product recommendations and beauty tutorials. One of their newest bots, Sephora Virtual...

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How 26 Top Marketing Executives Use Artificial Intelligence

Artificial intelligence is rapidly transforming all digital industries and marketing is no exception. We asked 26 top marketing executives and entrepreneurs to share how they’ve leveraged A.I. and machine learning technologies to improve their products, simplify their customers’ lives, and address the top pain points in the industry.   1. Eric Stahl, SVP at Salesforce Marketing Cloud With Salesforce Einstein, which brings the power of AI to every Salesforce user, marketers can predict the optimal timing, channel, content and audience for any marketing message, as opposed to only being able to look at past consumer behavior. Specifically, marketers can...

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